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On January 23 we were present at the International Tourism Fair (FITUR) of Madrid; an essential event of the tourism industry in Spain and one of the biggest meeting points of this sector at international level. Beyond the large influx of professionals present in the huge pavilions of the Madrid Fair, we were surprised by several points related to tourism that we propose from G3 Nature Guides:

1- Draws attention to the enormous presence of the Community of Andalusia, occupying an entire pavilion by itself. It is well known that our region is one of the most attractive territories for travelers in Spain and Europe. In addition, the weight of tourism in the Andalusian economy is very high, probably disproportionate, and very concentrated on the Costa del Sol.

2- The importance of images about nature to illustrate destinations around the world, including Andalusia. Demonstrating that urban citizens need the outdoors, landscapes and contact with the natural environment.

3- Another very important point has been the promotion of sustainable practices. Tourism has a huge responsibility in the emission of CO2 and in the destruction of natural coastal habitats … But it seems that little by little some good practices are fitting. Without being naive, we will rejoice in that trend.

Finally, note that we presented through the Rural Cicerones Association and with a good sample of partners our proposals of slow and nature tourism in the province of Malaga.

Despite the madness of the Fair (during the days dedicated to professionals, we do not want to imagine the weekend open to the general public), FITUR is an excellent opportunity to meet professionals in the sector and start walking with our project G3